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Globe to invest in content creation

By Lisbet K. Esmael/The Manila Times

Globe Telecom Inc. eyes to further invest in content creation as Filipinos’ appetite for online videos is growing.

In a statement on Monday, the Ayala-led telecommunications titan said the coronavirus disease 2019 (Covid-19) pandemic had increased Filipinos’ demand for streaming online video, music and games, as many were forced by the government to stay home for about five months to lessen their risks of being infected.

“[T]o deliver great content, regardless of whether it is video, music, games, or e-commerce, it has to be based on what the consumers want and appreciate,” Nikko Acosta, Globe senior vice president for content business and product management, was quoted as saying in the statement.

“In today’s reality, more activities are coming from the home, so online streaming becomes an integration point between work and life in more ways today than before,” he added, highlighting the need to produce compelling content compelling.

The telco said it was using a two-pronged approach in providing content to its consumers: first, by tapping industry players; and second, by developing its own materials.

Its current distribution channels include Facebook, Netflix, NBA, iflix, Disney, Viu, and TikTok.

Globe Studios, the firm’s entertainment production unit, has been collaborating with local and international brands to produce top-quality material. The first Filipino film produced for Netflix, titled “Dead Kids,” was the result of these efforts.

“The situation today with the [Covid-19] pandemic showed the importance of content creation in terms of addressing the more specific needs of the families and individuals that may not be available outside of our local portfolio. That is why content creation is coming in more in terms of video and music,” Acosta said

“We need to find new ways to create compelling content that engages with the audiences. We are affirming that content creation is an area that we want to pursue strategically, moving forward,” he added.

Globe shares fell by 0.50 percent or P10 to finish at P2,000 each on Tuesday.


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